1. WHO WE ARE
HORUUM is a premium wellness brand operated by:
IITCH LLC
Albuquerque, New Mexico, United States
Website: https://horuum.com
For privacy-related questions, you can contact us through our Contact page or the email address provided on our website.
2. INFORMATION WE COLLECT
We may collect information that you voluntarily provide when you interact with HORUUM.
Information you provide directly
Depending on how you use our website, this may include:
- First and last name
- Email address
- Billing and shipping address
- Telephone number
- Account information
- Order and purchase information
- Product preferences
- Information submitted through our contact forms
- Reviews and comments you voluntarily submit
- Information you provide when contacting customer support
We only collect information that is reasonably necessary to provide our products and services.
3. INFORMATION COLLECTED AUTOMATICALLY
When you visit the HORUUM website, certain technical information may be collected automatically.
This may include:
- IP address
- Browser type
- Device type
- Operating system
- Pages visited
- Date and time of visits
- Referring website
- General website usage information
- Cookies and similar technologies
This information helps us maintain website security, understand how visitors use our website, and improve the HORUUM experience.
4. HOW WE USE YOUR INFORMATION
We may use your personal information to:
- Process and fulfill orders
- Process payments
- Deliver products
- Provide customer support
- Respond to inquiries
- Manage customer accounts
- Send order confirmations and transactional communications
- Provide information about products and services you have requested
- Improve our website, products and customer experience
- Prevent fraud and unauthorized transactions
- Maintain website security
- Analyze website performance and usage
- Comply with applicable legal and regulatory obligations
We do not sell your personal information.
5. ORDERS AND PAYMENTS
When you purchase a HORUUM product, information necessary to complete your transaction may be processed by our payment and e-commerce service providers.
Payment information may be processed directly by third-party payment providers. HORUUM does not intentionally store complete payment card numbers on its own website servers.
These providers may process information such as:
- Name
- Billing information
- Shipping information
- Transaction amount
- Payment details
- Email address
- Transaction identifiers
Payment providers process information according to their own privacy policies and security practices.
6. SHIPPING AND ORDER FULFILLMENT
To fulfill your order, we may share the information necessary for delivery with shipping, logistics, fulfillment, or other service providers involved in delivering your purchase.
This may include:
- Recipient name
- Shipping address
- Telephone number
- Email address
- Order information
Only information reasonably necessary to fulfill the order should be shared.
7. CUSTOMER ACCOUNTS
If you create an account on HORUUM, we may store information associated with your account, such as your name, email address, shipping information, billing information and order history.
You may request access to or deletion of your personal information, subject to information we may be required to retain for legal, accounting, security, or legitimate business purposes.
8. PRODUCT REVIEWS
If you submit a product review, the information you choose to publish may be displayed publicly on our website.
Depending on the information provided, this may include:
- Your name
- Your review
- Your rating
- Other information you voluntarily provide
Please avoid including sensitive or private information in a public product review.
9. CONTACT FORMS
When you contact HORUUM through our website, we may collect the information you provide, such as your name, email address and message.
We use this information to respond to your inquiry, provide customer service, and address your request.
We do not use information submitted through a customer-service inquiry for unrelated marketing purposes without an appropriate legal basis or your consent where required.
10. COOKIES
HORUUM may use cookies and similar technologies to improve the functionality and performance of our website.
Cookies may be used to:
- Keep products in your shopping cart
- Remember certain preferences
- Maintain your shopping session
- Understand website usage
- Improve website performance
- Support website security
- Measure the effectiveness of certain website features
Some cookies may be placed by third-party services used by our website.
You can manage or disable cookies through your browser settings. However, disabling certain cookies may affect the functionality of the shopping experience.
11. ANALYTICS
HORUUM may use analytics technologies to understand how visitors interact with our website.
Analytics information may include:
- Pages viewed
- Time spent on pages
- General geographic information
- Device and browser information
- Traffic sources
- Website interactions
Analytics data is used to improve the website, understand customer behavior and measure website performance.
If analytics or advertising technologies requiring consent are used on the website, appropriate consent mechanisms may be provided where required by applicable law.
12. THIRD-PARTY SERVICES
HORUUM may use third-party service providers to operate certain parts of our website and business.
These may include providers involved in:
- Payment processing
- Website hosting
- E-commerce functionality
- Shipping and fulfillment
- Analytics
- Email communications
- Customer support
- Website security
- Embedded content
These providers may process information necessary to provide their services.
Third-party providers operate under their own privacy policies and terms.
13. EMBEDDED CONTENT
Our website may contain embedded content from third-party websites, such as videos, social media content, images, or other external services.
Embedded content may behave in the same way as if you had visited the third-party website directly.
These services may collect information about your interaction with the embedded content and may use cookies or other tracking technologies according to their own privacy policies.
14. DATA SECURITY
We take reasonable administrative, technical and organizational measures to protect personal information against unauthorized access, alteration, disclosure, loss, or misuse.
Our website may use HTTPS/SSL encryption to protect information transmitted between your browser and our website.
However, no method of transmission or electronic storage can be guaranteed to be completely secure.
15. DATA RETENTION
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.
The retention period may depend on:
- The nature of the information
- The purpose for which it was collected
- Whether you maintain an account
- Whether you have an outstanding order
- Legal, tax, accounting or regulatory requirements
- Legitimate business requirements
For example, certain transaction and purchase records may need to be retained for legal or accounting purposes.
16. YOUR PRIVACY RIGHTS
Depending on your location and applicable law, you may have rights regarding your personal information.
These may include the right to:
- Request access to your personal information
- Request correction of inaccurate information
- Request deletion of certain information
- Request restriction of certain processing
- Object to certain processing
- Request a copy of certain personal information
- Withdraw consent where processing is based on consent
- Opt out of certain marketing communications
To exercise applicable rights, please contact HORUUM through our website’s Contact page.
We may need to verify your identity before processing certain requests.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
17. CALIFORNIA PRIVACY RIGHTS
If you are a California resident, applicable California privacy laws may provide you with additional rights regarding your personal information.
Depending on the circumstances, these rights may include the right to:
- Know what categories of personal information we collect
- Request access to personal information
- Request correction of inaccurate information
- Request deletion of personal information
- Opt out of certain forms of data sharing or targeted advertising where applicable
- Not receive discriminatory treatment for exercising applicable privacy rights
HORUUM does not sell personal information in the traditional sense of selling customer information for monetary consideration.
If our data practices change in a manner that triggers additional obligations under applicable California law, we will update this Privacy Policy accordingly.
18. EUROPEAN PRIVACY RIGHTS
If you are located in the European Economic Area, the United Kingdom, or another jurisdiction with applicable data protection legislation, you may have additional rights under applicable privacy laws, including the GDPR.
Where applicable, HORUUM will process personal information on an appropriate legal basis, which may include:
- Performance of a contract
- Compliance with a legal obligation
- Legitimate interests
- Consent
Where processing is based on consent, you may withdraw that consent at any time, subject to applicable legal limitations.
You may also have the right to lodge a complaint with the relevant data protection authority in your jurisdiction.
19. CHILDREN’S PRIVACY
HORUUM’s website is not directed toward children under the age of 13.
We do not knowingly collect personal information from children under 13.
If you believe that a child has provided us with personal information without appropriate consent, please contact us so that we can take appropriate action.
20. THIRD-PARTY WEBSITES
Our website may contain links to third-party websites.
HORUUM is not responsible for the privacy practices, security, content, or policies of third-party websites.
We encourage you to review the privacy policy of any third-party website you visit.
21. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes to our business, website, technology, legal requirements, or privacy practices.
When we make changes, we will update the « Last updated » date at the top of this page.
We encourage you to review this page periodically.
22. CONTACT US
If you have questions about this Privacy Policy or wish to exercise an applicable privacy right, please contact us through the Contact page on the HORUUM website.
HORUUM
Operated by IITCH LLC
Albuquerque, New Mexico, USA
Website: https://horuum.com